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Save Our Snowmen

SAVE OUR SNOWMEN Their habitat is threatened. Their hopes are dwindling. Our hearts are melting. Cool Effect is an organization that fights climate change by supporting the world's best carbon-reducing projects. For the holiday season, I helped Swirl in San Francisco create a campaign that explored the profound effects of climate change on humans and snowmen alike. For this campaign, I wrote the script for the short film "Save Our Snowmen", in addition to creating the copy on saveoursnowmen.org, a full-page ad for the New York Times, video billboards, protest signs and bus wraps that appeared in New York City, emails, YouTube trailers, Facebook ads and more.

Project Roles
Copywriter
Company
Swirl
Skills
Comedy, Content, Entertainment, Film, Humor, Integrated, Mobile, Print
Media
Advertising, Branded Content, Commercials - Video, Short Films, Social Media Content, Social Media Copy, Viral Films, Infographics, Screenplays
Project Industries
Non-Profit
Save Our Snowmen
Save Our Snowmen
Save Our Snowmen
Save Our Snowmen
Save Our Snowmen