Test Drive-In

We wanted people to experience the new Fiat Toro.
So we did this in a place they usually spend some time inside their cars: a Drive-in theater (last in Latin America).
Before the movie started, a commercial was aired, in which our character asked people to unlock their smartphones.
Through the radio of their cars (tuned in the Drive-in’s own radio frequency – 88,7 FM) our character sent a voice command to their smartphones, using the Google App technology “Ok Google”, followed by “www.testdrivein.com”.
People’s smartphones automatically opened our website, where a 360 image let them navigate inside the Fiat Toro - using gyroscope technology - and compare it to their own cars, while our character presented the Fiat Toro’s features on the radio.
After the Test Drive-in, they could schedule a real test-drive on a click of a button.