Senior financial services expert Roderic Rennison came to me through a direct referral with a need to update his brand, website and other collateral. I created a fresh, established but personal brand identity system and a fully responsive website optimised for mobile, tablet and desktop. The website runs on WordPress and uses custom web fonts, parallax scrolling and mobile-friendly persistent navigation. I also created a spot-UV business card and a range of other print and digital collateral.