EL GOUNA - Root Down

El Gouna is the premier Red Sea holiday destination, a self sufficient resort town boasting 17 hotels and offering various activities. But there was a need to reposition itself less as a tourist destination, and more as a fully developed city that offers homes, jobs, schools, and many other facilities.

We created an interactive sticker leaflet and placed them in hotel rooms during a high season for tourists and potential dwellers. We invited people to use stickers to complete a family tree and create potential relationships that expand the story. Your choice of the sticker unfolds different and unique outcomes for the story, manifesting the many possibilities El Gouna has to offer as a self-sufficient habitat. The direct response was a 23% increase in inquiries and sales calls, and 5% sales increase in units for young homeowners.