BUD LIGHT ALL-STARS

MEET THE BUD LIGHT ALL-STARS When Bud Light entered the world of eSports and competitive gaming, they knew they had to make a splash. This is why we created the Bud Light All-Stars, a program that highlights top eSports players by letting the fans decide who makes the cut. When 20 players from around the globe were nominated to be considered for the top 5, they received a special package, designed by us. The challenge was to develop a visual language that resonated with the gaming world while staying true to the Bud Light brand.