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The Iconic - iOS App
The Iconic is the leading online fashion retailer is Australia.
While working as the lead product designer there, I redesigned the entire iOS app from scratch. I cleaned up the UI across the board and implemented a more elegant and contemporary style more suited to the fashion context. I also worked with the Head of UX to greatly simplify and improve the user experience of the app.
- Project Roles
- Creative Director, Designer, Product Designer, UX/IA Designer
- Company
- The Iconic
- Skills
- Adobe Photoshop, Commercial, Design, Digital, E-Commerce, Fashion, Interaction, iOS, Lifestyle, Low / High Fidelity Prototyping, Mobile
- Media
- App Design, E-commerce Platforms, Icons, Mobile Apps, Product Designs, Products - Digital, Prototypes, UI Design, UX Designs, Visual Designs
- Project Industries
- Fashion, Retail
