Seagram's Gin Website Strategy & Redesign

During my last year as Senior Copywriter at Ready Set Rocket, I spent a large portion of my time bringing the new Seagram's Gin website vision to life. I collaborated with a small team and was responsible for the website concept, content strategy, creative direction of assets and copywriting for the website.

The concept: Showcase the ways in which Seagram's Gin can be a part of your everyday occasions like Toasting, Hustling, Creating and others. Everything on the site, from video to imagery, was shot custom in Miami and New York City.