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  • Lou
  • Lou Creative Director / Art Director / Copywriter
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Print Campaign for The Onion

The writers at the Onion specialize in humor so absurd there's no way the absence of political correctness can be taken seriously. It isn’t easy to make them laugh, and nothing that didn't make them laugh was going to survive the cut. Several hundred headlines were generated and kicked back mercilessly again and again before any were approved. The process was brutal, but worth it.

Project Roles
Art Director, Creative Director
Company
GSD&M
Skills
Art Direction, Creative Direction, Conceptual
Media
Advertising
Project Industries
Advertising, Entertainment
Print Campaign for The Onion