The first generation of the world’s first luxury hybrid SUV, the Lexus RXh, was launched globally with the “Collision” spot. One night, I received a text from a friend in New York who said she was in a loud Manhattan bar when this spot came on, and that there was an audible hush from the crowd as it played out. Nice.
- Project Roles
- Art Director, Creative Director
- Team One
- Art Direction, Creative Direction, Conceptual
- Commercials - Broadcast
- Project Industries
- Automotive, Advertising, Luxury