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Lexus "Collision"

The first generation of the world’s first luxury hybrid SUV, the Lexus RXh, was launched globally with the “Collision” spot. One night, I received a text from a friend in New York who said she was in a loud Manhattan bar when this spot came on, and that there was an audible hush from the crowd as it played out. Nice.

Project Roles
Art Director, Creative Director
Team One
Art Direction, Creative Direction, Conceptual
Commercials - Broadcast
Project Industries
Automotive, Advertising, Luxury
Lexus "Collision"