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  • Lou
  • Lou Creative Director / Art Director / Copywriter
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Land Rover "Orbit"

Land Rover wanted to relaunch their flagship vehicles, the Range Rover and the Discovery, to North America. Two things were confusing their demographic. First, few people were aware of the difference between the terms “Land Rover,” and “Range Rover.” Secondly, since these vehicles were famous for being the toughest, most rugged beasts on and off the road, the fact that they offered world-class luxury was getting lost. This campaign helped clear things up.

Project Roles
Art Director
Company
GSD&M
Skills
Art Direction, Creative Direction, Conceptual
Media
Advertising, Television, Commercials - Broadcast
Project Industries
Automotive, Advertising
Land Rover "Orbit"
Collaborators