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Met Museum - 2016 campaign
In 2014 The Metropolitan Museum of Art engaged Wolff-Olins in a rebrand project. They delivered the new brand-identity package in 2015, which is when we at LaPlaca Cohen began the process of adapting this new branding system to their upcoming 2016 advertising campaign. The final ad series, titled "Here is The Met" inspired by T.H. White's "Here is New York" came about after many concepts and focus group testing.
- Project Roles
- Animator, Art Director, Creative Director, Designer, Motion Designer
- Company
- LaPlaca Cohen
- Skills
- Adobe Illustrator, Adobe InDesign, Adobe Photoshop, After Effects, Keynote
- Media
- Advertising, Branded Content, Commercials - Video, Storyboards
- Project Industries
- Entertainment, Non-Profit, Travel/Tourism
