Grilled Dogs Training Video

When Burger King wanted to add Grilled Dogs to their menu, we knew it would catch the entire QSR category off guard. But due to internal employee training videos that get released to restaurants weeks before launch, we knew we were at risk of the news leaking early. So we solved that problem by giving employees something that would be worth the internet's attention—a Grilled Dogs training video, hosted by non other than Snoop Dogg.