The Extraordinary Worlds of Seabourn

The Extraordinary Worlds of Seabourn is an immersive and tactile look at a Seabourn cruise — one that evokes both the elegance of Seabourn’s on-ship amenities and the singularity of its on-shore destinations. The dual-screen formula is a powerful but playful way to showcase unmatched, unbound luxury, and to, quite literally, guide the consumer toward the understanding that a Seabourn cruise is an adventure they control. The outcome was an experience that one awards for both design and performance.

As the agency director and lead strategist on all work, I served as the lead on this undertaking — beginning first with the development of the concept, leading the pitch, and then overseeing UX, UI, development, deployment, and maintenance. This role involved not only staff recruiting and selection, but the constant oversight necessary to ensure we were staying in line with the initial mission and fulfilling the brand's objectives — from day one through launch.