😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Bo Creative Director / Strategist / Copywriter
SHOWING USER DATA TO DRIVE RE-ENGAGEMENT
A global, multi-language, data-driven campaign developed to show millions of Xbox gamers a personalized visualization of their achievements and how they rank against their friends and community on a dynamic webpage comprised of 80+ dynamic fields. It had record-breaking results and won multiple Gold and Silver ADDYs, a District Silver ADDY, a Silver DMA ECHO award, a Bronze MIXX award, and was nominated for a WEBBY.
- Project Roles
- Art Director, Copywriter, Creative Director, Typographer, UX/IA Designer
- Company
- Wunderman
- Skills
- Conceptual, Mobile, Copywriting, Creative Direction, Creative Strategy, Design, Experiential, User Behavior Research
- Media
- Branded Content, UX Designs, Visual Designs, Websites
- Project Industries
- Advertising, Entertainment, Gaming, Lifestyle
