😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Bo Creative Director / Strategist / Copywriter
TURNING EMAIL INTO A GAME WITH KILLER RESULTS
Xbox was launching Dead Rising 3, the third chapter in its over-the-top zombie survival game franchise and key tie-in for the launch of Xbox One. On Halloween, an important holiday for fans of horror games, we sent an email that launched recipients into a back-and-forth game of trick-or-treat. Awards include Seattle ADDYs: Gold and Silver, National ADDYs: Silver, Echo award: Bronze, Pulse awards: for CRM and Best in Show
- Project Roles
- Art Director, Copywriter, Creative Director, Creative Technologist, Game Designer, Typographer
- Company
- Xbox
- Skills
- Conceptual, Design, Digital, Game Design, Management of Teams 1-10, Technology, User Behavior Research, Creative Direction, Creative Research, Creative Strategy, Wrangling - Creatives
- Media
- Advertising, Branded Content, Microsites, Typography, UX Designs
- Project Industries
- Advertising, Entertainment, Gaming, Lifestyle
