REDEFINING WHAT'S POSSIBLE TO CREATE BUZZ

My team was tasked with proving that Rise of the Tomb Raider was everything fans loved from the first game and more. Our objective was to drive engagement through email participation and social sharing. It worked - and the campaign won a GMA, 3 Gold Addys, District Gold and Silver Addys and was nominated for a Webby.

Project Roles
Creative Director, Creative Technologist, Game Designer
Company
Wunderman
Skills
Game Design, Visual Development, Creative Direction, Creative Research, Creative Strategy
Media
Advertising, Branded Content, Microsites
Project Industries
Advertising, Entertainment, Gaming, Lifestyle
REDEFINING WHAT'S POSSIBLE TO CREATE BUZZ
Support