Saturn — Numbers

I worked on at Saturn GSP up until it left the building. It was sad. Not just because the business left, but because the brand and its own lack of self-confidence allowed it to get lost in 'me-too' feature advertising.

Fortunately, I was allowed to write and make this just before Saturn's exit. Not only did it feel like the Saturn of old, it also afforded us the opportunity to work with Mike Mills — the nicest, smartest, most buttoned up and collaborative director I've ever been lucky enough to work with.

Director: Mike Mills
AICP
Inducted into The Museum of Modern Art permanent collection.

Project Roles
Copywriter, Creative Director
Company
Goodby Silverstein
Skills
Copywriting, Creative Direction
Media
Commercials - Broadcast
Project Industries
Automotive
Support