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Coca Cola - Share a Coke
In 2010 Coke Australia had a problem. To oversimplify, kids weren’t drinking Coke. We had a lot of ideas, but to us, one thought stood out — If Coke really wanted to reconnect with a younger audience, maybe it was time to take their name off the bottle and put their customer’s names on.
- Project Roles
- Copywriter, Creative Director
- Company
- Ogilvy
- Skills
- Copywriting, Creative Direction, Creative Strategy, Filmmaking, Social, Social Media Strategy , Wrangling - Creatives
- Media
- Advertising
- Project Industries
- Beverage
