Snapchat decided to launch a few new products through Twitter and Snapchat. At the time, Snapchat was testing ads in between friend feeds. Simple Skincare was one of a handful of brands were chosen to participate. I lead the team to concept, create, and execute three 7 second ads to feature the new products (eye makeup remover, face wipes, and cleansing oil.) We based them off of emojis and Snapchat filter styles to be contextual with the target audience.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Illustrator, Adobe Photoshop, After Effects, Art Direction, Commercial, Content, Content Management, Creative Direction, Digital, Editing, Editorial, Fashion, Motion, Post-Production, Retouching, Social, Storyboarding
- Advertising, Branded Content, Commercials - Video, Mobile Apps, Products - Physical, Social Media Content, Storyboards
- Project Industries
- Advertising, Beauty, Media, Packaged Goods