Q-tips wanted to shift their image from a beauty item to an all encompassing tool used in life's everyday moments such as: cleaning, arts & crafts, entertainment, nail art, & etc. I lead the creative team to develop a new visual guideline for all social channels to be inspirational, carefully made, curated content. I handmade the crafts, developed relationships with social influencers/artists for sponsored posts, and made DIY step by steps. We simplified the art direction to focus mainly on the brand as standalone projects/Q-tips sculptures made up of the products or details of intricate nail art.
- Project Roles
- Art Director, Retoucher, Product Designer, Post Producer, Photographer, Illustrator, Editor (Brand/Content), Designer, Creative Director, Content Producer, Artist, Art Producer, Set Designer
- Adobe Photoshop, Art Direction, Compositing, Conceptual, Content, Content Management, Creative Direction, Design, Digital, Editing, Editorial, Fabrication, Holiday, Kid Friendly, Lifestyle, Lighting, Mixed Media, Retouching, Sculpting, Social, Stop Motion, Textiles, Textures
- Advertising, Art, Branded Content, Key Art, Packaging, Photo Illustrations, Product Designs, Sculptures, Social Media Content
- Project Industries
- Advertising, Beauty, Lifestyle, Packaged Goods, Retail