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Q-Tips crafts

Q-tips wanted to shift their image from a beauty item to an all encompassing tool used in life's everyday moments such as: cleaning, arts & crafts, entertainment, nail art, & etc. I lead the creative team to develop a new visual guideline for all social channels to be inspirational, carefully made, curated content. I handmade the crafts, developed relationships with social influencers/artists for sponsored posts, and made DIY step by steps. We simplified the art direction to focus mainly on the brand as standalone projects/Q-tips sculptures made up of the products or details of intricate nail art.

Project Roles
Art Director, Retoucher, Product Designer, Post Producer, Photographer, Illustrator, Editor (Brand/Content), Designer, Creative Director, Content Producer, Artist, Art Producer, Set Designer
Company
Unilever
Skills
Adobe Photoshop, Art Direction, Compositing, Conceptual, Content, Content Management, Creative Direction, Design, Digital, Editing, Editorial, Fabrication, Holiday, Kid Friendly, Lifestyle, Lighting, Mixed Media, Retouching, Sculpting, Social, Stop Motion, Textiles, Textures
Media
Advertising, Art, Branded Content, Key Art, Packaging, Photo Illustrations, Product Designs, Sculptures, Social Media Content
Project Industries
Advertising, Beauty, Lifestyle, Packaged Goods, Retail
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Q-Tips crafts
Collaborators