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NBA on TNT – "Courtside From Anywhere"
Integrated campaign to promote the re-launched NBA on TNT VR App, powered by Intel True VR. I wrote the campaign line, creative directed the campaign, and directed the film production through Normal.TV.
Within the first week of the campaigns, downloads for the app surpassed the whole of last season.
- Project Roles
- Copywriter, Creative Director, Director
- Company
- Intel
- Skills
- Adobe Premiere Pro, After Effects, Copywriting, Creative Direction, Filmmaking
- Media
- Advertising, Billboards, Posters, Social Media Content
- Project Industries
- Sports, Technology
