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Marshalls – Stories of Surprise

Lots of people find great items at Marshalls and get so excited about it that they end up sharing these surprising discoveries using #MarshallsSurprise. We wanted to reward them for sharing all these surprises with the world. So, how did we do that? By giving them a second surprise - we decided to make them, and their story, the stars in a video made just for them. For a couple of months, every week we'd pick a post, concept a video and produce it. With a tight budget and timeline, pulling these off was total madness, but also very fun. These videos were not only a one-to-one reward for a fan who's sharing a Marshalls surprise, but also, when promoted, a big awareness piece to mass audiences. Check some of these custom-made surprises below - the original post and our 'surprise' video about it. Click the link at the end of the scroll to see the full project.

Project Roles
Art Director, Designer, Director, Illustrator, Set Designer
Company
Leo Burnett
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Design, Film, Filmmaking, Integrated, Studio
Media
2D Animations, Advertising, Character Designs, GIFs, Social Media Content, Storyboards, Visual Designs
Marshalls – Stories of Surprise
Marshalls – Stories of Surprise
Marshalls – Stories of Surprise
Marshalls – Stories of Surprise
Marshalls – Stories of Surprise