Marshalls – Stories of Surprise

Lots of people find great items at Marshalls and get so excited about it that they end up sharing these surprising discoveries using #MarshallsSurprise.

We wanted to reward them for sharing all these surprises with the world. So, how did we do that?
By giving them a second surprise - we decided to make them, and their story, the stars in a video made just for them.

For a couple of months, every week we'd pick a post, concept a video and produce it. With a tight budget and timeline, pulling these off was total madness, but also very fun.
These videos were not only a one-to-one reward for a fan who's sharing a Marshalls surprise, but also, when promoted, a big awareness piece to mass audiences.

Check some of these custom-made surprises below - the original post and our 'surprise' video about it.

Click the link at the end of the scroll to see the full project.