Breckenridge Brewery

This craft brewery from Colorado had some nice beers. But on the overcrowded and ever-growing craft beer category, they needed to start conveying what they were about, or they would start to get lost in the shuffle.
In order to give them an ownable and memorable expression of their brand, we decided to celebrate both the good place and the good people that have shaped and formed them. So, we came up with the line: in good CO.
And that started guiding the work that you see below.