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Allstate Foundation Purple Purse

One in four American women will experience domestic violence in her lifetime. And in 99 percent of domestic violence cases, victims will also experience financial abuse, which means their abusers deny them access to money, ruin their credit by stealing their identity or harass them at work so they lose their jobs. Financial abuse is the No.1 reason victims stay in or return to abusive relationships. The Allstate Foundation Purple Purse provides financial training to these victims, empowering them to break free from the cycle of domestic violence. This short online film dramatizes the real-life story of Lori, a domestic abuse survivor who fought her way out of her "prison" in an ingenious way. Every time she visited a grocery store, she'd add small amounts of cash to checks she wrote, which she would then take home and stash in a place her abusive husband would never find it -- inside her tampon applicators. Over a period of 700 days, she saved up enough money to leave with her children and file for a divorce. With everyone's help, we can help more women break free from their own "prisons." Click the link at the end of the scroll to see the full project.

Project Roles
Art Director
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Art Direction, Conceptual, Editorial, Language: English, Management of Teams 1-10, Social
Advertising, Commercials - Video, Pitch Decks
Project Industries
Allstate Foundation Purple Purse