Google Chrome: The Web Is What You Make Of It

Everyone uses a web browser, but nobody really cares which one. When we were asked to make Google's first ever TV campaign, that was our challenge – make people care about the thing they click on every day to use the Internet.

We showed how Chrome is a window of opportunity, and told some stories about how people were using it.

"Dear Sophie" was named the #1 Commercial Of The Year by Time Magazine and "It Gets Better" was the first openly LGBTQ spot to run on network TV.

Project Roles
Art Director, Creative Director
Company
Bartle Bogle Hegarty
Skills
Integrated
Media
Commercials - Broadcast
Project Industries
Advertising, Technology
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