Everyone uses a web browser, but nobody really cares which one. When we were asked to make Google's first ever TV campaign, that was our challenge – make people care about the thing they click on every day to use the Internet.
We showed how Chrome is a window of opportunity, and told some stories about how people were using it.
"Dear Sophie" was named the #1 Commercial Of The Year by Time Magazine and "It Gets Better" was the first openly LGBTQ spot to run on network TV.