Okay
Friends of Animals Brand Identity System

Don’t let the name fool you — Friends of Animals takes a hard stance on animal rights. Established in 1957, the organization has transformed the animal rights movement. What it hadn’t done was promote their great work. The new brand positioning I lead them to finally gives the organization a visual platform that “strikes out” animal abuse. This flexible identity plays out well across all media — from social media through to “Action LIne,” their quarterly publication which my team completely redesigned.

Project Roles
Creative Director, Designer
Company
Friends of Animals
Skills
2D, Art Direction, Management of Teams 1-10, Print, Strategy
Media
2D Animations, Brand Guidelines, Logos, Typography
Project Industries
Non-Profit
Friends of Animals Brand Identity System
Friends of Animals Brand Identity System
Friends of Animals Brand Identity System
Friends of Animals Brand Identity System
Friends of Animals Brand Identity System
Friends of Animals Brand Identity System