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Avivi Beauty - Branding, Packaging, Digital

Avivi is a new line of body oils, scrubs, and facial serum, all containing avocado oil. The products were created to leverage the restorative properties of their natural ingredients. My team was tasked with developing the brand positioning, name, logo, packaging, art direction, and overall web experience. Stock frosted glass bottles and jars were dipped in an industrial plastic normally used to create hand grips for tools and hardware. This added both protection and a magical quality to the overall look. The outer mylar boxes feature dynamic watercolors of natural imagery, helping to brand each individual scent. Responsive website layouts feature gentle curves inspired by the dipped bottles. Carefully art-directed lifestyle and ingredient images were created to set the tone and build a mood for the brand. A contextual “buy box” moves with users to maximize sales. The elegant Avivi logo and all major typography throughout the brand are rendered in black, all-capital lettering to convey the purity of the ingredients.

Project Roles
Art Director, Content Producer, Creative Director, Typographer, UX/IA Designer
Company
Avivi Beauty
Skills
Art Direction, Copywriting, Creative Direction, Design, Management of Teams 10-20, Visual Development
Media
Logos, Packaging, Websites
Project Industries
Beauty
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital
Avivi Beauty - Branding, Packaging, Digital