Simple Insights by State Farm

Simple Insights is a redesign and rebranding of the original State Farm learning center. It’s a content driven engine designed to build consumer awareness and engagement by providing compelling advice and helpful information through a dynamic, integrated site experience. The overall structure of Simple Insights is comprised of a series of responsive templates used to instantly display various forms of content relevant to the user’s interest seamlessly across any device.

Project Roles
Art Director, Creative Director, UI Designer
Company
DDB New York
Skills
Adobe Photoshop, Art Direction, Brand Strategy, Creative Direction, Sketch
Media
Branded Content, UI Design, User Journeys
Simple Insights by State Farm
Simple Insights by State Farm
Simple Insights by State Farm
Simple Insights by State Farm
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