Soul Cycle

I loved Soul Cycle when it started and wanted to create a promotional press kit for them. So unsolicited, I created this project. It's an original design box containing my original writing strategy and press information with a 3D wheel with my information. I was called back by the then CEO who loved the idea and then passed me on to the PR department. I did not hear back after that. But I have to say, I LOVE this project and the campaign I designed and wrote.