Audience Segments Visualized
A marketing client intensely surveyed millennial drivers from a brand's target audience. They came up with six segments from their data. The marketer identified each group's behaviors, motivations and personality traits. To bring the personas to life, I illustrated each segment based on the findings and visualized the salient parts of the data, using colors to distinguish each group.
- Project Roles
- Illustrator, Letterer, Designer
- portia consulting
- Adobe Photoshop, Traditional / Hand-drawn, Adobe InDesign, Processing
- Illustrations, Presentations
- Project Industries