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Audience Segments Visualized

A marketing client intensely surveyed millennial drivers from a brand's target audience. They came up with six segments from their data. The marketer identified each group's behaviors, motivations and personality traits. To bring the personas to life, I illustrated each segment based on the findings and visualized the salient parts of the data, using colors to distinguish each group.

Project Roles
Illustrator, Letterer, Designer
Company
portia consulting
Skills
Adobe Photoshop, Traditional / Hand-drawn, Adobe InDesign, Processing
Media
Illustrations, Presentations
Project Industries
Advertising
Audience Segments Visualized
Audience Segments Visualized
Audience Segments Visualized
Audience Segments Visualized
Audience Segments Visualized
Audience Segments Visualized