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Pies Across America

I collaborated with a designer/art director to work on a set of illustrations for Crisco (under the Smucker's parent brand). They were for an infographic to be used on the client's Pinterest boards. Under the art director's guidelines and moodboards, I came up with a graphic visual language so the assets were an approachable style, maintained a flat quality despite depictions of texture and also scaled without resolution problems. I leveraged the writer/researcher's spine to conduct visual research to create the illustrations of the pies.

Project Roles
Art Director, Illustrator
Company
J.M. Smucker
Skills
Adobe Illustrator, Art Direction
Media
Branded Content, Infographics, Social Media Content
Project Industries
Packaged Goods
Pies Across America
Pies Across America
Pies Across America
Pies Across America
Pies Across America