I collaborated with a designer/art director to work on a set of illustrations for Crisco (under the Smucker's parent brand). They were for an infographic to be used on the client's Pinterest boards. Under the art director's guidelines and moodboards, I came up with a graphic visual language so the assets were an approachable style, maintained a flat quality despite depictions of texture and also scaled without resolution problems. I leveraged the writer/researcher's spine to conduct visual research to create the illustrations of the pies.
Art Director, Illustrator
Adobe Illustrator, Art Direction
Branded Content, Infographics, Social Media Content