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AUTOTRADER // Overly Attached Girlfriend

YouTube starlet Laina Morris brings her Overly Attached Girlfriend character out to discuss how Autotrader.com can enhance some everyday practices - like stalking your significant other. Morris' creep-tastic flair makes for memorable explanations of the site's features. We scripted and launched the film as part of a social media-based effort to gamify Autotrader.com and reach younger car buyers - who are likely familiar with our, um, passionate friend.

Project Roles
Copywriter
Company
360i
Skills
Conceptual, Broadcast, Comedy, Commercial, Digital, Entertainment, Film, Game Design, Humor, Integrated, Interactive, Scripting, Creative Direction
Media
Advertising, Brand Films, Branded Content, Case Study Videos, Commercials - Video, Games - Mobile, Interactive Videos, Microsites, Viral Films
Project Industries
Advertising, Automotive, Software, Technology
AUTOTRADER // Overly Attached Girlfriend
Collaborators