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AUTOTRADER.COM | The Overly Attached Girlfriend
YouTube starlet Laina Morris brings her Overly Attached Girlfriend character out to discuss how Autotrader.com can enhance some everyday practices - like stalking your significant other.
Morris' creep-tastic flair makes for memorable explanations of the site's features. We scripted and launched the film as part of a social media-based effort to gamify Autotrader.com and reach younger car buyers - who are likely familiar with our, um, passionate friend.
- Project Roles
- Copywriter
- Company
- 360i
- Skills
- Conceptual, Broadcast, Comedy, Commercial, Digital, Entertainment, Film, Game Design, Humor, Integrated, Interactive, Scripting, Creative Direction
- Media
- Advertising, Brand Films, Branded Content, Case Study Videos, Commercials - Video, Games - Mobile, Interactive Videos, Microsites, Viral Films, Sketch Comedy, User Flows, User Journeys
- Project Industries
- Advertising, Automotive, Software, Technology
