As the name suggests, Dell wanted to showcase the pristine quality and slickness of this new, ultra thin laptop by highlighting it's superior choice in materials which allowed for the laptop to be so very light and portable.
We really wanted to make this laptop feel like a unique sculptural object that has been "crafted" with precision and envisioned with the utmost attention to detail.
The swift five week turnaround for this spot resulted in a memorable collaboration between Dell, Sid Lee and us.
- Project Roles
- Creative Director, Director
- Art Direction, Design, VFX
- Project Industries