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Dell Crafted

As the name suggests, Dell wanted to showcase the pristine quality and slickness of this new, ultra thin laptop by highlighting it's superior choice in materials which allowed for the laptop to be so very light and portable. We really wanted to make this laptop feel like a unique sculptural object that has been "crafted" with precision and envisioned with the utmost attention to detail. The swift five week turnaround for this spot resulted in a memorable collaboration between Dell, Sid Lee and us.

Project Roles
Creative Director, Director
Company
Massmarket
Skills
Art Direction, Design, VFX
Media
Advertising
Project Industries
Technology
Dell Crafted