To create a liquid symphony for Molson Beer, we created a series of pours that we composed into a dimensional array of kaleidoscopic moments that flow seamlessly from one into the other and culminating with the heroic reveal of the product.
Each of the spot's supers are being revealed by the liquid as it washes across the screen like a carefully crafted film title sequence.
An extensive series of outdoor signage was introduced as an idea to expand the campaign beyond the tv medium.
- Project Roles
- Creative Director, Designer, Director
- Art Direction, Design, Filmmaking, Live Action
- Project Industries