Dolby / LG Chameleon

To create a compelling campaign for Dolby Vision, we brainstormed and presented many ideas that would highlight and expose the great qualities of this new technology: greater contrast, truer whites and an amazing color range.

The "Chameleon" spot is one of four that were chosen amongst a wide range of concepts:

We selected a variety of classic nature moments one would find on television sets at Electronic Stores and on TV commercials and captivate the audience through an unexpected twist