Okamoto - Freedom Project

Challenge:
In conservative Singapore, condom advertising is practically illegal, so Okamoto needed a new way to reach 18-35 year-old Singaporeans.

Insight:
Many Singaporeans live with their parents into their 30s, meaning privacy is at a premium. So when they have sex, Singaporeans have to be smart about it.

The Okamoto Freedom Project:
Knowing how and where they hook up, we created a range of products that helped privacy-challenged Singaporeans have fun without being found out. By putting the products in the hands of Singaporeans, spreading the word through social media, and targeting blogs with product demos, we got the reach we couldn’t have bought.

Results: Thousands of satisfied customers and an audience of over 1 million for a brand that was destined to have zero.

Urban Camouflage
Makes your car look empty, for those scenic midnight drives.

TipOff
Hook up when no one’s home, with the app that turns your phone into an early warning device.


Nightcap
For those who get lucky on a night out, it’s the coaster that covers your intentions.