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Falcon Pursuit Branding

Falcon Pursuit’s avatar technology was developed in the field of sports analysis. A place where the science has to be exact, the results accurate, and the avatars perfect. Just as Falcon Pursuit’s goal is to push the human-digital evolution to new heights of interaction, and to help interconnect the real and digital worlds, I worked with them to create a visual identity that felt approachable, classy, and elite. The goal of this branding project was to help its audience understand the way in which Falcon Pursuit puts it’s avatars through complex sports simulations to help give world-class athletes the competitive edge they needed to do their very best. When their customers saw the efficiency and accuracy of their technology, their first question was, “What’s next?” The site’s viewers should want to use their technology to empower not only athletes, but the world.

Project Roles
Copywriter, Designer, Illustrator
Adobe Illustrator, Adobe InDesign, Adobe Photoshop
Brand Guidelines, Logos
Project Industries
Augmented Reality
Falcon Pursuit Branding