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Awesome Stuff Week at YouTube

To introduce the ability to shop directly within YouTube videos, we made a week-long celebration of awesome stuff, brought to you by dozens of influencers and, by extension, dozens of brands. To launch it, we made a fake "awesomeness" appraisal show. It won a Webby!

Project Roles
Copywriter, Creative Director
Company
YouTube
Skills
Copywriting, Creative Direction
Media
Commercials - Video
Awesome Stuff Week at YouTube