Awesome Stuff Week at YouTube
To introduce the ability to shop directly within YouTube videos, we made a week-long celebration of awesome stuff, brought to you by dozens of influencers and, by extension, dozens of brands. To launch it, we made a fake "awesomeness" appraisal show. It won a Webby!
- Project Roles
- Copywriter, Creative Director
- Copywriting, Creative Direction
- Commercials - Video