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roolo

A fresh start for Bitcoin trading site, uBTCx. To begin with, they were after a new name. Something that was easier to remember, playful and stood out from the usual Bit ‘this’ or Coin ‘that’ which typically dominates the marketplace. The outcome was ‘roolo’; the phonetic spelling of the French word, ‘rouleau’ — a small roll of coins wrapped in paper. The proposed identity followed suit, drawing inspiration from coin wrappers and stationery.

Project Roles
Designer
Company
Proof of Work
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Conceptual
Media
Brand Guidelines, Brand Identity, Illustrations, Logos, Typography, Websites
Project Industries
Technology
roolo