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The 1 Ton Coupon

The Volkswagen Amarok is a tough pickup, so when we decided to give away a coupon for a free tow bar, we didn’t hand out just any coupon. We created the world’s first 1 Ton Coupon!

Project Roles
Ogilvy & Mather
Conceptual, Commercial, Content, Experiential, Outdoor, Stunts
Case Study Videos, Commercials - Video, Social Media Content, Social Media Copy, Advertising, Branded Content
Project Industries
Advertising, Automotive