OBAMCCAIN / SOCIAL COMMENTARY

DURING THE 2008 PRESIDENTIAL ELECTION BETWEEN BARACK OBAMA AND JOHN MCCAIN, THE RACE DEBATE HEATED TO A BOIL, AND WE WANTED TO MAKE A STATEMENT: "LET THE ISSUES BE THE ISSUES." 4 DAYS BEFORE THE VOTE, WE RELEASED THIS IMAGE WITH $0 MEDIA DOLLARS BEHIND IT. IT WAS VIEWED BY 57 MILLION IN THAT TIME. THE PIECE GOT US ON CNN AND I WAS FEATURED ON THE RICK SANCHEZ SHOW FOR A ROUNDTABLE DISCUSSION ON RACE AND POLITICS.