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DIRECTV / PETITE LAP GIRAFFE

TO FURTHER THE OPULENCE INTEGRATED CAMPAIGN, WE CREATED A MICROSITE STARRING THE INFAMOUS PETITE LAP GIRAFFE FEATURED AT THE END OF THE SPOT. PETITELAPGIRAFFE.COM HAD RECEIVED OVER 10 MILLION VISITS FROM OVER 156 COUNTRIES WITH NO $ MEDIA DOLLARS IN A LITTLE OVER A WEEK. IT WAS ALSO SHORTLISTED AT THE 2011 CANNES LIONS IN THE CYBER CATEGORY. * CANNES LIONS - SHORTLIST

Project Roles
Creative Director
Company
Grey
Skills
Conceptual
Media
Advertising
DIRECTV / PETITE LAP GIRAFFE