DIRECTV / PETITE LAP GIRAFFE

TO FURTHER THE OPULENCE INTEGRATED CAMPAIGN, WE CREATED A MICROSITE STARRING THE INFAMOUS PETITE LAP GIRAFFE FEATURED AT THE END OF THE SPOT. PETITELAPGIRAFFE.COM HAD RECEIVED OVER 10 MILLION VISITS FROM OVER 156 COUNTRIES WITH NO $ MEDIA DOLLARS IN A LITTLE OVER A WEEK.
IT WAS ALSO SHORTLISTED AT THE 2011 CANNES LIONS IN THE CYBER CATEGORY.

* CANNES LIONS - SHORTLIST