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Olivari Year of Little Campaign

A social program run by Olivari, that for one year, posted one little thing piece of original content every single day via Facebook, Twitter, and Pinterest. The campaign consisted of mini-programs ranging from design school competitions, video vignettes featuring craftsmen, mini-trophies for individuals making big impacts by doing small things, small gardens and POP advertising, tiny recipes, little moments, celebrations of small towns… the list goes on. We also showcased why the philosophy and brand idea “The Little Things are Everything” is so integral to Olivari’s product and process. The balance of intrinsic (related directly to the brand), and extrinsic content together, formed a comprehensive statement about the brand and their ideology. The quality of content and production helped create and build interest in the brand exponentially as it ran. As Sr. Art Director on this program I worked with CD Neil Levy to develop the program concept, and ACD Steve Couture to organize and execute the many programs within the program. It has been a great joy to work on as an Art Director because of the huge diversity of content we were able to produce – even on a fairly small budget.

Project Roles
Art Director, Illustrator, Photographer
Company
215mccann
Skills
Art Direction
Media
Advertising
Project Industries
Advertising