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Cathay Pacific New Jersey Launch Campaign

To celebrate the launch of five new flights out of the New York area, Cathay Pacific developed creative that featured the number “5”. With five ads in total, each one showcased a different reason why people might want to fly. Those reasons then made up the texture of the fives. Appearing in out-of-home, print, online and in social media, the fives stood out in a very crowded media market and got the public to take notice.

Project Roles
Art Director, Creative Director, Illustrator
Company
MRM//McCann
Skills
Art Direction, Cinema 4D
Media
Advertising
Project Industries
Advertising, Travel/Tourism
Cathay Pacific New Jersey Launch Campaign
Cathay Pacific New Jersey Launch Campaign
Cathay Pacific New Jersey Launch Campaign