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Reebok - EasyTone Campaign

Role: Creative direction and execution @ DDB in Berlin and New York, 2010 - 2012​​​​​​​ / / / / / / / / / / Global launch of the seasonal Reebok EasyTone collections of shoes and apparel. Featuring a group of women – the EasyToners, who are authentic costumers from around the globe – as brand ambassadors and testimonials.

Project Roles
Art Director, Creative Director, Designer
Company
DDB NYC
Skills
Art Direction, Design
Media
Advertising, Social Media Content, Sound Designs, Viral Films, Fashion Designs