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Reebok - Classics Collection „Reethym of Lite“

Role: Creative direction, campaign design and execution @ DDB in New York, 2011 / / / / / / / / / / Reebok Classics brand ambassador, artist, performer and producer Swizz Beatz is featuring Grammy Award-winning singer and songwriter Alicia Keys in performing "International Party" directed by Chris Robinson. The production was used to shoot the music video as well as still and moving content for ads, PR and POS all at the same time.

Project Roles
Creative Director
Company
DDB NYC
Skills
Art Direction, Design
Media
Advertising, Apparel, Brand Films, Branded Content, Photography, Social Media Content, Websites
Project Industries
Advertising, Lifestyle
Reebok - Classics Collection „Reethym of Lite“
Reebok - Classics Collection „Reethym of Lite“
Reebok - Classics Collection „Reethym of Lite“
Reebok - Classics Collection „Reethym of Lite“
Reebok - Classics Collection „Reethym of Lite“