Bose Wave Radio/CD DRTV "Prodigy"
"Big sound from a small package" was the strategic underpinning of advertising for the Wave Radio/CD. This spot, called "Prodigy," brought that idea to life by casting musically gifted children as avatars of the product.
- Project Roles
- Copywriter, Creative Director, Director, Post Producer
- Bose Corporation
- Broadcast, Children, Commercial, Conceptual, Editing, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Post-Production, Retail, TV
- Project Industries
- Advertising, Lifestyle, Retail