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Bose Wave Radio/CD DRTV "Prodigy"

"Big sound from a small package" was the strategic underpinning of advertising for the Wave Radio/CD. This spot, called "Prodigy," brought that idea to life by casting musically gifted children as avatars of the product.

Project Roles
Copywriter, Creative Director, Director, Post Producer
Company
Bose Corporation
Skills
Broadcast, Children, Commercial, Conceptual, Editing, Lifestyle, Maintaining Schedules, Management of Teams 1-10, Post-Production, Retail, TV
Media
Advertising
Project Industries
Advertising, Lifestyle, Retail